Organic keyword research tools help you discover and analyze the most relevant and profitable keywords for your website or blog. These tools are essential for search engine optimization (SEO) and help you create high-quality content that ranks well in search engines. Keyword research tools work by collecting, analyzing, and presenting data related to search queries and keywords. They help users identify relevant keywords and phrases that can be targeted to improve a website's search engine optimization (SEO) and drive organic traffic.
Here's an overview of how keyword research tools generally work:
- Data collection: The tools gather data from various sources, such as search engines (e.g., Google, Bing, Yahoo), their APIs, and other third-party data providers. This data may include search queries, search volume, click-through rates (CTRs), competition levels, and more.
- Keyword suggestions: Based on the seed keyword or phrase provided by the user, the tool generates a list of related keyword ideas. These suggestions may include long-tail keywords, synonyms, variations, and question-based keywords, aiming to provide a comprehensive range of options for users to target in their content.
- Analyzing keyword metrics: Keyword research tools analyze the collected data to provide key metrics for each suggested keyword. These metrics typically include search volume, keyword difficulty, cost per click (CPC), and competition levels. These metrics help users evaluate the potential of each keyword and prioritize which ones to target.
- Filtering and sorting: The tools allow users to filter and sort keyword suggestions based on various criteria, such as search volume, keyword difficulty, CPC, and more. This helps users identify the most relevant and valuable keywords for their niche.
- SERP analysis: Some keyword research tools also offer SERP (search engine results pages) analysis, enabling users to study the top-ranking pages for a specific keyword, understand the competition, and identify opportunities for improvement.
- Exporting and organizing data: Keyword research tools often provide options to export the keyword data in various formats (e.g., CSV, Excel) or save keyword lists within the tool. This helps users organize, analyze, and track their keyword research over time.
- Additional features: Some keyword research tools may offer additional features, such as content ideas, backlink analysis, and historical search volume data, to further assist users in optimizing their SEO strategy.
Here are some popular organic keyword research tools available in the market:
- Jaaxy – The world's Most Advanced Keyword Tool: a powerful keyword research tool designed for affiliate marketers, bloggers, and digital marketers looking to improve their SEO efforts. It offers a comprehensive set of features to help users find high-traffic, low-competition keywords to target in their content. Some key features of Jaaxy include:
- Keyword Research: Jaaxy allows you to quickly find relevant keywords based on your seed keyword or phrase. It displays data on search volume, estimated traffic, and competition to help you choose the best keywords.
- Keyword Difficulty: The tool provides a proprietary Keyword Quality Indicator (KQI) that helps you determine the level of competition for each keyword. This is valuable for identifying low-competition keywords with high search volume.
- Site Rank Tracking: Jaaxy's Site Rank feature allows you to track your website's ranking for specific keywords in search engine results pages (SERPs) over time.
- Alphabet Soup Technique: Jaaxy's Alphabet Soup feature helps you discover long-tail keywords by combining your seed keyword with additional terms based on each letter of the alphabet.
- Affiliate Program Research: Jaaxy also enables users to search for affiliate programs across various networks, simplifying the process of finding relevant products and services to promote.
- Niche Research: With Jaaxy's Niche Research feature, you can find popular and profitable niches, helping you identify new opportunities in your market.
- Competitor Analysis: Jaaxy provides insight into your competitors' keyword strategies, helping you better understand their strengths and weaknesses.
- Jaaxy – The world's Most Advanced Keyword Tool: a powerful keyword research tool designed for affiliate marketers, bloggers, and digital marketers looking to improve their SEO efforts. It offers a comprehensive set of features to help users find high-traffic, low-competition keywords to target in their content. Some key features of Jaaxy include:
Jaaxy offers a user-friendly interface and a range of pricing plans, from a free trial to premium subscriptions. By using Jaaxy, you can improve your content's visibility in search engines, increase organic traffic, and boost your overall online presence.
- Ahrefs Keywords Explorer: Ahrefs Keywords Explorer is a powerful and comprehensive keyword research tool that helps digital marketers, bloggers, and SEO professionals discover and analyze keywords to improve their search engine rankings. The tool offers a wide range of features and data, which can be used to optimize your content and drive organic traffic to your website.
Some of the notable features of Ahrefs Keywords Explorer include:
- Keyword Suggestions: The tool generates a list of relevant keyword ideas based on your seed keyword or phrase, making it easy to discover new opportunities and expand your keyword list.
- Keyword Metrics: Ahrefs Keywords Explorer provides essential keyword metrics, such as search volume, keyword difficulty, cost per click (CPC), and clicks per search (CPS), to help you evaluate the potential of each keyword.
- Search Intent Analysis: The tool offers insight into search intent by categorizing keywords into different types (e.g., informational, navigational, commercial, and transactional) and highlighting SERP features (e.g., featured snippets, image packs, etc.) for each keyword.
- SERP Analysis: Ahrefs Keywords Explorer provides an in-depth analysis of the top-ranking pages for a specific keyword, allowing you to study the competition and identify areas for improvement.
- Advanced Filters: The tool allows you to apply various filters, such as search volume, keyword difficulty, word count, and more, to help you find the most relevant and valuable keywords for your niche.
- Keyword Clustering: Ahrefs Keywords Explorer groups similar keywords together, making it easier to analyze and target related keywords within your content.
- Search Volume History: The tool displays historical search volume data, enabling you to spot trends and seasonality for specific keywords.
Ahrefs Keywords Explorer is a subscription-based tool, with various pricing plans to suit your needs. It's a valuable resource for anyone looking to improve their SEO strategy, create high-quality content, and increase their organic search traffic.
- SEMrush Keyword Magic Tool: SEMrush Keyword Magic Tool is an advanced keyword research tool that assists digital marketers, SEO professionals, and content creators in finding the most relevant and profitable keywords for their campaigns. This powerful tool simplifies the keyword research process and provides insights that can help improve your search engine rankings and drive organic traffic.
Key features of the SEMrush Keyword Magic Tool include:
- Extensive Keyword Database: The tool boasts an extensive database of over 20 billion keywords, allowing you to discover a wide range of keyword ideas for your niche.
- Keyword Suggestions: The Keyword Magic Tool generates a list of relevant keywords based on your seed keyword or phrase, offering suggestions for broad, phrase, exact, and related matches.
- Long-tail Keywords: The tool helps you identify long-tail keywords that are less competitive and often have higher conversion rates compared to short-tail keywords.
- Keyword Metrics: SEMrush provides essential keyword data, such as search volume, keyword difficulty, cost per click (CPC), and competitive density, to help you evaluate the potential of each keyword.
- SERP Features: The tool highlights search engine results page (SERP) features, such as featured snippets, local packs, and video carousels, for each keyword, offering insights into user intent and potential traffic sources.
- Advanced Filters: SEMrush Keyword Magic Tool allows you to apply various filters to your keyword list, such as search volume, keyword difficulty, word count, and more, helping you narrow down your keyword research.
- Keyword Grouping: The tool automatically organizes your keywords into thematic groups, making it easier to analyze and target related keywords in your content.
- Export and Integration: You can easily export your keyword data to various formats and integrate it with other SEMrush tools, such as the Position Tracking tool or the On Page SEO Checker.
SEMrush Keyword Magic Tool is a subscription-based service, with different pricing plans available depending on your needs. It's an invaluable asset for anyone looking to optimize their content, improve their SEO strategy, and increase organic traffic to their website.
- Moz Keyword Explorer: Moz Keyword Explorer is a powerful and user-friendly keyword research tool designed for SEO professionals, digital marketers, and content creators. It helps you discover and analyze relevant keywords for your niche, enabling you to create targeted, high-quality content that ranks well in search engine results pages (SERPs).
Key features of the Moz Keyword Explorer include:
- Keyword Suggestions: The tool generates a list of keyword ideas based on your seed keyword or phrase, providing a variety of suggestions for long-tail and related keywords.
- Keyword Metrics: Moz Keyword Explorer provides important keyword data, such as monthly search volume, keyword difficulty, organic click-through rate (CTR), and priority score, to help you evaluate the potential of each keyword.
- SERP Analysis: The tool offers an in-depth analysis of the top-ranking pages for a specific keyword, allowing you to study the competition, identify ranking factors, and spot opportunities for improvement.
- Keyword Lists: Moz Keyword Explorer allows you to create and manage multiple keyword lists, making it easy to organize, analyze, and track your keyword research over time.
- Advanced Filters: The tool enables you to apply various filters to your keyword list, such as search volume, keyword difficulty, and more, to help you find the most relevant and valuable keywords for your niche.
- Search Volume Trends: Moz Keyword Explorer displays historical search volume data, enabling you to spot trends, seasonality, and potential shifts in user interest for specific keywords.
- Question-Based Keywords: The tool also provides a list of question-based keywords related to your seed keyword, helping you create content that answers common user queries and improves your chances of ranking for featured snippets.
Moz Keyword Explorer is available as part of the Moz Pro suite, a subscription-based service that offers various pricing plans depending on your needs. By using Moz Keyword Explorer, you can streamline your keyword research process, optimize your content, and drive more organic traffic to your website.
- Google Keyword Planner: Google Keyword Planner is a free keyword research tool offered within the Google Ads platform. It is primarily designed for advertisers planning their Google Ads campaigns, but it is also widely used by SEO professionals, digital marketers, and content creators to research keywords for organic search optimization.
Key features of Google Keyword Planner include:
- Keyword Suggestions: The tool generates a list of relevant keyword ideas based on your seed keyword or phrase, as well as related keywords, phrases, and long-tail keywords.
- Search Volume Data: Google Keyword Planner provides historical and current search volume data for each keyword, allowing you to gauge user interest and make informed decisions about which keywords to target.
- Competition Level: Although the competition data provided by the tool is geared towards paid ads, it can still give you a general idea of the organic competition for each keyword.
- Cost Per Click (CPC) Estimates: The tool provides estimated CPC data for each keyword, which can be useful in identifying high-value keywords for SEO purposes.
- Ad Group Ideas: Google Keyword Planner automatically groups related keywords into ad groups, which can help you organize your keyword research and develop targeted content around specific themes.
- Geographical Targeting: The tool allows you to filter keyword data by location, enabling you to identify regional trends and target keywords relevant to specific audiences.
- Forecasting: Google Keyword Planner offers forecasting data for your selected keywords, providing insights into the expected number of clicks, impressions, and costs associated with each keyword.
To access Google Keyword Planner, you need a Google Ads account. Keep in mind that the tool is designed for advertisers, so some data may be more relevant for paid campaigns than organic search optimization. Nevertheless, it is an invaluable resource for conducting keyword research and understanding user intent, which can help you create better-targeted content and improve your organic search rankings.
- KWFinder: KWFinder is a user-friendly keyword research tool developed by Mangools, designed to help SEO professionals, digital marketers, and content creators discover and analyze the most relevant and profitable keywords for their niche. It simplifies the keyword research process and provides valuable insights that can help improve search engine rankings and drive organic traffic.
Key features of KWFinder include:
- Keyword Suggestions: The tool generates a list of relevant keyword ideas based on your seed keyword or phrase, offering suggestions for long-tail and related keywords.
- Keyword Metrics: KWFinder provides essential keyword data, such as search volume, keyword difficulty, cost per click (CPC), and pay-per-click (PPC) competition, to help you evaluate the potential of each keyword.
- SERP Analysis: The tool offers an in-depth analysis of the top-ranking pages for a specific keyword, allowing you to study the competition and identify areas for improvement.
- Search Volume Trends: KWFinder displays historical search volume data, enabling you to spot trends, seasonality, and potential shifts in user interest for specific keywords.
- Geographical and Language Targeting: The tool allows you to filter keyword data by location and language, enabling you to target specific audiences and identify regional trends.
- Advanced Filters: KWFinder enables you to apply various filters to your keyword list, such as search volume, keyword difficulty, and more, to help you find the most relevant and valuable keywords for your niche.
- Keyword Lists: KWFinder allows you to create and manage multiple keyword lists, making it easy to organize, analyze, and track your keyword research over time.
KWFinder is a subscription-based service, with various pricing plans available depending on your needs. It's an invaluable tool for anyone looking to optimize their content, improve their SEO strategy, and increase organic traffic to their website.
- Ubersuggest: Ubersuggest is a free keyword research tool created by Neil Patel, designed to help digital marketers, SEO professionals, and content creators discover and analyze relevant keywords for their niche. The tool aims to streamline the keyword research process and provide insights that can help improve search engine rankings and drive organic traffic.
Key features of Ubersuggest include:
- Keyword Suggestions: The tool generates a list of keyword ideas based on your seed keyword or phrase, offering suggestions for long-tail and related keywords, as well as question-based keywords.
- Keyword Metrics: Ubersuggest provides essential keyword data, such as search volume, keyword difficulty, cost per click (CPC), and pay-per-click (PPC) competition, to help you evaluate the potential of each keyword.
- SERP Analysis: The tool offers an in-depth analysis of the top-ranking pages for a specific keyword, allowing you to study the competition and identify areas for improvement.
- Content Ideas: Ubersuggest also provides content ideas based on the keywords you're researching, helping you identify popular topics and create high-quality content that resonates with your target audience.
- Search Volume Trends: The tool displays historical search volume data, enabling you to spot trends, seasonality, and potential shifts in user interest for specific keywords.
- Domain Overview: Ubersuggest includes a domain overview feature, which allows you to analyze a website's overall SEO performance, including its top-ranking keywords, backlink profile, and estimated organic traffic.
- Backlink Analysis: The tool offers a backlink analysis feature, helping you discover new link-building opportunities and understand the backlink strategies of your competitors.
Ubersuggest is available as a freemium tool, with a free version that offers limited access to its features and a premium version that provides more in-depth data and advanced functionalities. It's a valuable resource for anyone looking to optimize their content, improve their SEO strategy, and increase organic traffic to their website.
- AnswerThePublic: AnswerThePublic is a unique and visually engaging keyword research tool that helps digital marketers, SEO professionals, and content creators discover question-based and long-tail keywords. By providing insights into the questions and phrases people search for, AnswerThePublic enables you to create relevant, high-quality content that addresses your audience's needs and interests.
Key features of AnswerThePublic include:
- Question-based Keywords: The tool generates a list of questions related to your seed keyword, helping you understand user intent and create content that answers common queries.
- Prepositions and Comparisons: AnswerThePublic provides keyword suggestions based on prepositions (e.g., “with,” “without,” “for,” “like”) and comparisons (e.g., “vs.,” “and,” “or”), offering insights into the relationships and connections people make when searching for information.
- Alphabetical Keywords: The tool generates an alphabetical list of keyword suggestions related to your seed keyword, allowing you to discover long-tail keywords and niche topics.
- Visualizations: AnswerThePublic presents keyword data in visually appealing charts, making it easy to understand and analyze the relationships between different keywords and phrases.
- CSV Export: The tool allows you to export keyword data in CSV format, enabling you to further analyze and organize your research.
- Language and Location Targeting: AnswerThePublic allows you to choose from various languages and locations, enabling you to target specific audiences and identify regional trends.
AnswerThePublic offers both free and premium (Pro) plans. The free version has some limitations in terms of daily searches and access to certain features, while the Pro plan provides unlimited searches, more advanced features, and priority customer support. By using AnswerThePublic, you can gain valuable insights into user intent and create content that effectively addresses the needs and interests of your audience.
- Soovle: Soovle is a simple and efficient keyword research tool that provides keyword suggestions from multiple search engines, including Google, Bing, Yahoo, YouTube, Amazon, and more. It is designed to help digital marketers, SEO professionals, and content creators discover popular search terms across various platforms, allowing them to create targeted, high-quality content that appeals to a wider audience.
Key features of Soovle include:
- Multiple Search Engine Suggestions: The tool aggregates keyword suggestions from various search engines and platforms, providing you with a diverse range of ideas and insights.
- Real-time Suggestions: Soovle offers real-time keyword suggestions as you type your seed keyword or phrase, making it easy and efficient to discover new keyword ideas.
- Customizable Layout: The tool allows you to customize its interface by selecting the search engines and platforms you want to include in your keyword research.
- Saved Suggestions: Soovle enables you to save keyword suggestions for later review, helping you keep track of your research and build a comprehensive keyword list.
- Simple Interface: The tool offers a straightforward and easy-to-use interface, making it accessible even for users with little to no experience in keyword research.
While Soovle may not provide advanced features or in-depth keyword metrics like some other keyword research tools, its simplicity and ability to aggregate suggestions from multiple sources make it a valuable addition to any digital marketer's toolkit. It is particularly useful for generating content ideas and identifying popular search terms across different platforms, helping you optimize your content and reach a broader audience.
Final thoughts about the Best SEO Keyword Research Tools:
Keyword research is a critical component of a successful SEO strategy. It helps you understand user intent, discover valuable keywords, and create targeted, high-quality content that appeals to your audience. By investing time and effort into keyword research, you can improve your search engine rankings, drive organic traffic, and ultimately, achieve your digital marketing goals.
Here are some final thoughts on keyword research:
- Diverse Tools: Use a combination of keyword research tools to gather comprehensive and accurate keyword data. Free tools like Google Keyword Planner, Ubersuggest, and Soovle can provide valuable insights, while premium tools like Ahrefs Keywords Explorer, SEMrush Keyword Magic Tool, Moz Keyword Explorer, and KWFinder offer advanced features and in-depth metrics.
- Long-tail Keywords: Focus on long-tail keywords, as they tend to have lower competition and higher conversion rates compared to short-tail keywords. These keywords can help you reach a more specific audience and provide better-targeted content.
- User Intent: Understanding user intent is crucial in creating content that meets the needs of your audience. Analyze the search intent behind your target keywords and ensure your content addresses the queries and interests of your users.
- Competitor Analysis: Analyzing your competitors' top-ranking keywords and content can provide valuable insights into areas for improvement and help you identify gaps in the market that your content can fill.
- Monitor Trends: Keep an eye on search volume trends and industry developments to stay up-to-date with changing user interests and needs. Adjust your content strategy accordingly to remain relevant and maintain or improve your search engine rankings.
- Continual Optimization: Keyword research should be an ongoing process. Continually review and update your keyword strategy to ensure your content stays optimized for the most relevant and valuable keywords.
In summary, effective keyword research is essential for a successful SEO strategy. By using the right tools, focusing on long-tail keywords, understanding user intent, analyzing competitors, monitoring trends, and continually optimizing your keyword strategy, you can create content that ranks well and drives organic traffic to your website.