Melissa Glidden with GivingAssistant.org sharing – What Not to Do in Your First Year of Launching Your Affiliate Website
Creating an affiliate website is an exciting venture that can lead to many financial and personal benefits. However, any new business launch can be daunting and it’s important to know what mistakes to avoid in your first year. If you’re already familiar with affiliate websites, skip over the next section and read our best advice for a great first year.
What is an Affiliate Website?
Affiliate websites make money by placing links to other websites on their page—typically business websites, such as those advertising a product. For example, an affiliate website may display a link to BestBuy.com. If a user clicks this link, then purchases something from BestBuy, the affiliate website owner receives a small sales commission.
To see an affiliate website in action, check out GivingAssistant.org. Giving Assistant is a very complex type of affiliate website. In addition to earning money by selling brand advertising space on their site, the coupon codes they offer online shoppers also result in sales commissions for Giving Assistant. When shoppers click the coupon code, they are carried to the retailer's site. Any purchases they make result in commissions for Giving Assistant.
1. Don’t Expect to Get Rich Quick
Your affiliate website definitely has the potential to be a financially rewarding business venture. However, if you expect to be making thousands of dollars overnight you should prepare to be disappointed. There is likely a lot of work ahead of you as well as a learning curve. Therefore, it will take some time to make affiliate deals, create content, and drive traffic to your site.
be patient. Use your time to learn more about affiliate marketing and the best ways to increase your success. If you identify a problem, commit to taking a solutions-based approach to dealing with the obstacle. Don’t just give up! There are a ton of online resources available to help you revise your tactics.
2. Don’t Break Affiliate Terms of Service
If you want to have a long-lasting affiliate website, you’ll have to sign and uphold the affiliate terms of service. These are not suggested guidelines but rather hard and fast rules. You should understand what you are agreeing to in any business deal. Take the time to read through the agreement before signing off.
If you have questions, ask for clarification. The last problem you want is an affiliate who won’t work with you because you have not only broken the terms but also their confidence in your business relationship.
3. Don’t Create Inauthentic Content
Spamming customers and writing overly “salesy” content simply doesn’t work in affiliate marketing. Think about yourself as a consumer. Would you trust a website that feels like a gimmick, or one that doesn’t offer you any unique content but is ready for you to empty your wallet? Probably not.
Find a niche that works for you and dedicate your site to creating engaging and useful content in addition to the affiliate links. You will be much more likely to find an audience and to have them return on more than one occasion. Creating solid content will also build trust with your readers.
Trust is the key to successful affiliate marketing. Build an audience of customers who have faith in you and your reviews. They will be much more likely to click your links and to follow through with a purchase.
Overall, affiliate websites are an exciting, new way to make money online by taking advantage of existing products and companies. If you don’t want your first year to be your last, avoid the mistakes above and you’ll be well on your way to success